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Taking Life Insurance term plan can be a smart choice

Life Insurance

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Life Insurance article in Advisorkhoj - Taking Life Insurance term plan can be a smart choice

Term insurance policies are becoming increasingly popular in India, and for a very good reason. Yet a large number of people still go for traditional plans like endowment plans or money back plans. The appeal of the traditional plans lies in the maturity amounts, if the policy holder outlives the term of the insurance policy. In a traditional plan the policy holder gets a guaranteed amount (also known as sum assured) and a bonus amount. In the event of an untimely death, at any point of time during the term of the policy, the family of the policy holder gets the sum assured. The sum assured is almost equal to the total premium amounts paid over the entire term of the policy. On the other hand in a term insurance plan, while the family of the policy holder gets the sum assured in the event of an untimely death, if the policy holder outlives the term of the insurance policy, then the policy holder does not get a maturity amount (i.e. zero maturity amount)

So the insurance premiums in traditional plans, not only enables the policy holders to get a life insurance cover in the event of an untimely death, but also is an investment for the policy holder on maturity. So it makes perfect sense for investors, or does it? The answer lies in the cover (or sum assured) to premium ratio. But before we examine that, there are several things we should note about insurance.

  • The most important objective of life insurance is to provide life cover to the policy holder’s family in the event of an untimely death, not to generate the best investment return

  • There are plenty of better investment options that give much better return on investments than life insurance policies

  • While insurance premiums qualify for tax savings under Section 80C, there are other investment options, like mutual funds, PPF etc, that also qualify for tax savings under Section 80C

  • The more insurance companies add features an insurance policy, higher is the cost and the premium for the policy holder. Plain vanilla insurance policies have the lowest cost and premium

Premiums: Term Plans versus Traditional Plans

The premiums of traditional plans like endowment plans or money back plans are several times higher than term plans, because the traditional plans provide additional features like giving the policy holders sum assured and bonus on maturity of the policies. While actual premiums vary from plan to plan and the age of the policy holder, the table below shows approximate premiums for a certain sum assured for term insurance, endowment and money back plans offered by Life Insurance Corporation of India. The age of policy holder is assumed to be30 years and the term of the life insurance policy is assumed to be 20 years.

Life Insurance - Average return for traditional plans

The table above clearly shows the huge difference in premiums between the three plans, for the same sum assured. While apparently it seems that based on returns, Endowment plan is the best and Term plan is the worst, the key here is the premium for different plans. The Term Plan charges the premium only for protection purpose and not for investment purpose, while Endowment Plan and Money Back Plan charges premium for both protection and investment purpose. From a return point of view, however there are much better options than insurance plans. Let us examine, with the help of a small case study.

Case Study

Let us assume there are three policy holders, Suresh, Rajesh and Ramesh. All three of them are 30 years old and have the same income and risk profile. All of them want a life cover of Rs 20 lakhs. All three want to maximize tax savings under Section 80C of Income Tax Act. However, each of them takes a different approach:-

  • Suresh opts for an endowment plan from an insurance company with a sum assured of Rs 20 lakhs. For this policy, he pays a premium of Rs 1 lakh every year and maximises tax savings

  • Rajesh opts for a term plan with a sum assured of Rs 20 lakhs. For his term policy, he pays a premium of Rs 6500. To maximize his tax savings, Rajesh invests Rs 93,500 in Public Provident Fund on an annual basis

  • Ramesh opts for a term plan with a sum assured of Rs 20 lakhs. For his term policy, he pays a premium of Rs 6,500. To maximize his tax savings, Ramesh invests Rs 93,500 in Equity Linked Savings Scheme through a monthly systematic investment plan

In the event of an untimely death, each of their families will get Rs 20 Lakhs as life cover. However, if they survive the term of the insurance (20 years), the returns look very different. See the chart below for amounts invested by Suresh, Rajesh and Ramesh, and the maturity amounts in Rupees Lakhs.

Life Insurance - Comparison of maturity amounts for different investment strategies
  • Suresh will get a post tax maturity amount of Rs 35 - 39 Lakhs, assuming a 5 – 6% investment return (based on historical returns)

  • Rajesh will get a post tax maturity amount of Rs 50 Lakhs, assuming a 8.7% compounded annual interest rate on PPF (based on PPF interest rate in 2013 – 2014)

  • Ramesh will get a post tax maturity amount of Rs 1.25 crores, assuming a 15% annualized return from ELSS (based on 15 years performance from top performing ELSS)

The reason why Rajesh and Ramesh’s maturity corpus is bigger than Suresh’s is due to the fact that only a small fraction (only about 6%) of their investment goes to buying life cover, the balance in invested in instruments like PPF and ELSS, that give much higher returns than endowment plans.

Life Insurance - Expected returns from different investment products

If Suresh opted for a money back plan, his maturity amount would depend on how he re-invested Rs 4 Lakhs that he received from the insurance company. He may have used the money for his expenses, like a lot of investors, in which case his total maturity amount would be even lower. Even if he re-invested the money back in PPF or ELSS, his returns would be lower than Rajesh or Ramesh, due to compounding effect.


A term plan is the purest form of insurance and is a straightforward protection policy. Endowments and money back policies will offer a return of between 5 to 6% per annum. Considering the term of these policies (20 or 25 years), this return is very low relative to other investment options available, like PPF or ELSS. Also due to the higher premiums of the traditional plans, policy holders in these plans tend to be under-insured. Investors should consider buying a term plan purely for insurance purpose and invest in long term investment products for their financial planning objectives.

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Dwaipayan Bose

Dwaipayan leads content production and mutual fund research in Advisorkhoj.com. He is actively involved in business development strategy, driving revenue growth and profitability, delivering superior customer satisfaction and talent development in Advisorkhoj. An alumnus of IIM Ahmedabad, Dwaipayan is a Finance and Consulting professional, with nearly 17 years of management and consulting experience in financial services domain across several geographies. In his previous corporate role, Dwaipayan was the Chief Financial Officer of American Express Global Business Services in India. He also co-founded a boutique consulting start-up to advice companies on business restructuring initiatives like private equity funding, mergers & acquisitions, divestitures, outsourcing and organizational restructuring. Dwaipayan has a strong track record of driving superior financial performance and developing talent in the organizations he has been involved with. He can be followed on his Twitter handle @DBadvisorkhoj.

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