Please read Nandini Vaidyanathan’s article published in www.firstbiz.com.
Nandini is an alumnus of Delhi School of Economics and London School of Economics, spent 20 years in the corporate sector with MNCs all over the world. She teaches entrepreneurship in several ivy-league business schools across the globe. She is a TED speaker and has authored the bestseller Entrepedia - A Step-by-Step Guide to becoming an Entrepreneur in India. She also writes a regular monthly column for the magazine, Entrepreneur. http://www.advisorkhoj.com/about-us/team